#trending: Facebook Looks to Increase Meaningful Interaction

In upcoming Facebook algorithm changes, page posts that generate conversation between people will show higher in News Feed.

Why is Facebook implementing this change?

Because our news feeds are INUNDATED with “click-baity” (is that a word?) posts from businesses, brands and pages I “liked” years ago that have since changed ownership and content messaging.


Figure 1

Can you tell I feel strongly about this topic? I know that personally, I’ve been avoiding Facebook because my entire news feed is filled with partisan “fake news” (see figure 1) and quotes that are actually videos designed to look like pictures (see figure 2) because videos perform better under the current algorithm.


Figure 2 

As an end user, I’m looking forward to seeing what this change truly means for our news feeds. For businesses and brands, this means they will need to rework their content strategy for Facebook.

Here’s what we can expect:

Engagement metrics will change, and most likely, go down

With all algorithm changes come metrics changes. Knowing the best ways to to measure the impact of your content, such as knowing your audience, will ensure metrics like engagement don’t drastically drop.

Content shared will need to promote meaningful interactions between brands and users

Zuckerberg makes it clear that using “engagement-bait” (Figure 3) to goad people into commenting on posts is not a meaningful interaction, and Facebook will demote these posts in News Feed. This means brands will need to reevaluate the their content strategy-what the content is, the mode in which it is shared, and how users will be able to interact with it.


Figure 3: via Facebook

Live streaming will become a vital part of social media strategy

About a year ago, Facebook tweaked its algorithm to show live video broadcasts higher up in people’s news feeds. Mark Zuckerberg states that he has “seen people interact way more around live videos than regular ones,” and with this knowledge, it’s no secret live video will be integral to getting content disseminated to target audiences.

WordPress – ups, downs, and inbetweens


I’m a big fan of WordPress for 2 main reasons:

  1. It is seriously user-friendly (especially for all the folks without a coding background like me)
  2. It has great SEO functionality

When I started blogging on this platform, I had no prior experience creating my own website/blog. With the WordPress platform, I could pick a theme, customize it, and publish my first blog post within a relatively short amount of time. Coming to WordPress with a very basic amount of website management knowledge, I felt confident in navigating the platform with no previous ideas of what it was or how it worked.

Additionally, the SEO functionality of WordPress seems to be top notch. Although the SEO of this blog was never my main focus, WordPress has tons of SEO plugins that enable users to optimize content, meta tags, keyword focus, and more. Again, the usability of this SEO tools make WordPress a proven leader in content management systems.


Moving on to my biggest annoyance on WordPress —

the updates.

Updating my dog blog hosted on WordPress is the bane of my existence. -Barack Obama, probably.

Every great human/thing/platform has its fair share of problems. For WordPress, the never-ending updates always get me. I understand the need for updates on themes, plugins, etc., but I don’t understand how there are always so many so often. I hear there’s a plugin that allows you the ability to set updates to automatically update in the background, so maybe that’s worth a try.


In regards to the scalability of WordPress, I believe it can be utilized for both small blogs and large enterprises. Because WordPress is a very popular, open source platform, there’s a possibility it may be more vulnerable to security attacks. If an enterprise wants to use WordPress, just like with any other CMS, it must to take proper security precautions that ensures the security of their site.



We Need Diversity

Diversity makes us smarter — it fosters innovation and competition, it makes us creative and hard-working, and it forces us to look at things differently. With all of this in mind, it seems that encouraging  diversity should be a easy, right?

No, It’s really hard.

In the United States, the “melting-pot” of the world, white males own about 75% of full-power commercial TV stations. The Telecommunications Act of 1996 made it a whole lot easier for the biggest media companies to merge, and with giant mergers like NBC and Comcast, media ownership by females and minorities have significantly dwindled.

 Credit: Brendan Mcdermid/Reuters


For example, with a lack of restrictions that limit mergers and ownership limits, media groups can own upwards of thousands of radio stations. The U.S. is made of roughly 50% of females, and a disappointing 6.5 percent of females own full power commercial TV stations and FM radio stations. The numbers don’t match.

So how do we fix it? How can we encourage diversity in all aspects of media ownership? Here’s my thoughts:

  • Start in the heart of the company. Hire diverse editors, executives, and employees, because all media begins through the lived experiences of those who share it.
  • Encompass all aspects of diversity — going beyond race and gender and looking at economic, geographic and social backgrounds ensure true diversity.
  • Enact government regulations. Nobody likes when the government steps in to regulate, but when mergers happen and and monopolies appear, we lose diversity and lack of choice for consumers.

You’ve Been Doxxed

Peter Cvjetanovic was doxxed.  Was it ethical? Did he deserve it?

neo-nazis charlottesville

Peter Cvjetanovic (right) chants while holding torches at a march organized by neo-Nazi, white supremacist and white nationalist organizations in Charlottesville, Va., on Friday night.
Samuel Corum/Anadolu Agency/Getty Images

Doxxing – the act sharing someone’s personal information online in the name of social justice . Someone saw this photo taken at the rally and somehow knew the star of the photo. A Twitter account,”Yes, You’re Racist,” relied on crowdsourcing to identify the marchers at the protests as neo-nazis and racists, and those identified, like Cvjetanovic, have been heavily targeted. People are calling for him to be expelled from UNR for identifying as a white nationalist and promoting racist rhetoric at the rally, and they don’t feel bad about it.

But is it ethical to use the tool of doxxing for “social good”?

Many times, people aren’t posting private information . Cvjetanovic was attending a public rally without hiding his identity – someone just happened to post a picture of him that went viral. Others argue that doxxing is digital release of private information without their consent, and therefore, can’t possibly be ethical.

My first thoughts regarding why doxxing could be troubling:

  • Misidentification – like this professor, who has an evil twin that happened to be at the Charlottesville Rally
  • Doxxing screams acts of vigilante justice, which we know from experience, can end very badly
  • We never know the full story behind those we are doxxing, and this means facts and motives can very easily become misconstrued

Theoretically, Pete Tefft (above) could have been protesting this rally and not involved in perpetuating the hateful rhetoric at all – there’s only so much we can get out of this picture. But if he really was spewing hatred at the rally, does he still deserve to get fired from his job for exercising his right to free (but hateful) speech? I’m not sure where I stand on this one, but I won’t deny that I was a little giddy when I initially found @YesYoureRacist on Twitter.


Changing Social Media Landscapes

Incorporating social media into corporate and personal communication strategies can be a strategic investment. From delivering personalized customer service to building brand reputation and identity, social media empowers people to connect with their audience in ways that were once impossible.

Another thing about social media – it’s always changing. Platforms are being added, subtracted and updated to better meet the needs of their consumers, and this makes it difficult for even the biggest of social enthusiasts to keep up with the latest and greatest.

Cue Brian Solis, digital analyst who sought to share the digital transformation of social media through a handy infographic: The Conversation Prism. And just like social media is constantly evolving, the Conversation Prism has gone through multiple versions to keep up with the current landscape. The objective of the Conversation Prism is to help anyone better understand and engage with the current state of social media.


The latest, Conversation Prism 5.0, has some distinguishable changes compared to its predecessor (4.1).



4.0.jpgHere’s some takeaways from the two latest Conversation Prisms:

  • YOU are always in the center: Let’s face it – it’s practically impossible to establish a meaningful presence on every single platform. That’s why it’s critical for you to establish what your main goals are in using social media. In both prisms, it always starts with you.
  • Listen, Engage, Learn, and Co-Create are the newest and next best steps: Solis adjusted the pillars for meaningful engagement (vision, purpose, value, commitment and transparency) and redefined them in a broader, simpler way to digest.
  • Goal Focused, not Business Focused: Rather than dividing the outer halo by businesses departments (HR, sales, etc.), Solis adjusted the prism to help the viewers better understand the main functions of each platform. For example: Let’s say I want to listen to what the influencers are saying about video collaboration – according to the 5.0 prism, I should look at platforms to listen to what contributors on AllExperts or Quora are talking about regarding the latest video collaboration technologies.
  • Some platforms are changing categories: While Pinterest fell into the Social Curation category in 4.0, it jumped to Social Commerce in 5.0 after the addition of the “Buyable Pins” feature.
  • New platforms call for new categoriesConnecting IRL wasn’t even a thing for 4.0 because apps like Tinder, Bumble and vina weren’t big yet. As new social platforms emerge, new categories will follow.